Navigating Customer Loyalty Challenges

When COVID-19 hit, a leading health & wellness brand knew that loyal customers were the key to survival. But as a sports nutrition brand, they were in a competitive industry. They needed growth but didn’t have a reliable data model for precise churn predictions.

Plytrix reviewed their analytics configuration and noticed they were using current results to measure their marketing performance. They needed a better approach for predicting the LTV potential of their customer segments. To achieve this goal, we recorded every customer action to predict the probability of customers churning and segmented customers accordingly. The client could finally evaluate each customer's churn and LTV segment individually and shift their marketing focus to expected LTV rather than immediate ROI.

Targeted Strategies for Engagement

The key to Plytrix's approach was an enhanced Machine Learning (ML) model that improved churn predictions. Integrating this model with the brand's marketing tools through reverse ETL allowed for direct and effective communication with at-risk customers, making engagement efforts more timely and personalized.

Impactful results

By focusing on LTV and leveraging advanced analytics, Plytrix helped the nutrition brand enhance customer loyalty and set a new benchmark for using data in marketing strategies. This strategy led to tangible improvements.

checkmark
The time to re-engage customers reduced significantly, with the average win-back period dropping from 66 to 42 days.
checkmark
Technical accuracy in predictions improved, evidenced by 15% increase in precision, 7% improvement in ROC AUC, along with 13% improvement log loss.
checkmark
Crucially, the retention rate for valuable, at-risk customers rose by 34%, showcasing the effectiveness of Plytrix's targeted marketing approach.
checkmark
Ready to explore our solutions?

What Our Clients Say

Logo of Slumberland furniture
"Plytrix partnered with us to develop an effective Media Mix Model (MMM) which has unlocked valuable insights into the performance of our marketing channels, revealing their influence on sales and foot traffic."
Illustration of 5 star rating
Image of Drew Addington, cited in current review
Drew Addington
Slumberland - VP of Marketing
Logo of earth rated
"Plytrix has been an invaluable partner for our e-commerce business. As a result, we are able to more easily uncover insights on our customer's behaviors and confidently make decisions."
Illustration of 5 star rating
Image of Divyan Selvadurai, cited in current review
Divyan Selvadurai
Earth Rated - Co-Founder
Unison logo
Plytrix followed through on commitments, met (and beat) deadlines, documented everything, and delivered a well-thought out and beautifully executed product— whether it be code or dashboards."
Illustration of 5 star rating
Image of Felicia Levy, cited in current review
Felicia Levy
Unison - Director of Analytics
Filld logo
“Before Plytrix, our analytics process was largely adhoc and relied on queries against our prod database (with no visuals). Plytrix helped us level up and implemented a robust analytics stack based on Redshift &
Illustration of 5 star rating
Image of Chris Aubuchon, cited in current review
Chris Aubuchon
Filld - CEO & Founder
Logo of earth rated
"Plytrix has been an invaluable partner for our e-commerce business. As a result, we are able to more easily uncover insights on our customer's behaviors and confidently make decisions."
Illustration of 5 star rating
Image of Divyan Selvadurai, cited in current review
Divyan Selvadurai
Earth Rated - Co-Founder
Unison logo
Plytrix followed through on commitments, met (and beat) deadlines, documented everything, and delivered a well-thought out and beautifully executed product— whether it be code or dashboards."
Illustration of 5 star rating
Image of Felicia Levy, writer of current review
Felicia Levy
Unison - Director of Analytics
Filld logo
“Before Plytrix, our analytics process was largely adhoc and relied on queries against our prod database (with no visuals). Plytrix helped us level up and implemented a robust analytics stack based on Redshift &
Illustration of 5 star rating
Image of Chris Aubuchon, cited in current review
Chris Aubuchon
Filld - CEO & Founder
Left arrow
Right arrow
Read more Case Studies
Illustration of a spilled jar of various supplements and pills on a blue background
Industry:Health & Wellness
Leveraging Advanced Attribution to Elevate Supplement Sales
Discover how Plytrix tailored a multi-touch marketing attribution model for a growing supplement manufacturer, driving customer loyalty and boosting efficiency.
Read the story
Right arrow icon to open link
Flat lay of health and wellness products including supplements, a bowl of powder with a wooden spoon, and green leaves.
Industry:Health & Wellness
Enhancing Loyalty using Churn Prediction & Reverse ETL
See how a leading nutrition brand increased customer loyalty by 34% with Plytrix's advanced analytics and targeted marketing strategies.
Read the story
Right arrow icon to open link
Image of modern living room with a sofa, armchairs, a coffee table, and decorative items from Slumberland Furniture.
Slumberland logo
Slumberland Re-imagines Marketing Efficiency
How Plytrix Analytics Transformed Media Spend with a Cutting-Edge Marketing Mix Model
Read the story
Right arrow icon to open link