Stories, insights, & ideas to help you and your business grow better.

3 ways to predict your customer is about to churn

This is the third blog post in a series covering churn and lifetime customer value. There are many ways to predict churn rate on the individual customer level. In this article, we will take a close...

Kliment Merzlyakov

August 31, 2021

Introduction to LTV

LTV is the amount of money a customer will bring to you over their entire relationship with your business (i.e. their lifespan). LTV and CAC (customer acquisition costs) are important indicators of...

Kliment Merzlyakov

August 12, 2021

Introduction to Churn

Frankly, there is no ideal approach to churn definition. One way or another, you will have false positives. There will be customers who were marked as churned based on your definition...

Kliment Merzlyakov

August 3, 2021

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