Strategic Insights for Fast-Growing eCommerce Brands

In today's omni-channel era, marketing analytics is indispensable for businesses aiming to optimize their campaigns and maximize ROI.

Our expertise in dissecting complex data translates into actionable insights, empowering you to steer your marketing efforts toward success with precision and confidence.



Make informed marketing choices backed by comprehensive analytics.



Identify and capitalize on the most profitable marketing channels.



Gain a deep understanding of your audience's behavior and preferences.



Monitor and adjust your strategies with real-time analytics for sustained growth.

Deliverables That Drive Results

Our suite of Marketing Analytics deliverables is designed to provide you with a granular understanding of your marketing performance, enabling informed decision-making that drives superior results. From understanding the customer journey to optimizing your ad spend across channels, our deliverables offer you the insights needed to thrive in a competitive landscape.

Attribution Modeling
Unravel the paths your customers take to conversion, assigning value to each touch-point to refine your marketing strategy and boost efficiency.
Conversion Rate Optimization
Enhance your email marketing campaigns with detailed analysis on open rates, click-through rates, and conversion, tailoring your strategy to meet your audience's needs.
Paid Advertising Analytics
Maximize the ROI of your paid campaigns with detailed insights into ad performance, cost per acquisition, and overall effectiveness across platforms.
Media Mix Modeling
Optimize your advertising budget allocation across channels for maximum impact, using historical data to predict future performance and ROI.
Social Media Analytics
Dive deep into your social media performance, understanding engagement, reach, and conversion to fine-tune your content and advertising strategies.
Customer Segmentation & Targeting Analysis
Leverage advanced analytics to segment your audience and tailor your marketing efforts for personalized, effective engagements.
Our Collaborative Approach
At the core of our service is a partnership ethos, ensuring we're with you at every stage of your eCommerce journey. Our process is crafted to seamlessly integrate with your business, providing targeted analytics solutions from inception through to continuous growth.
Strategic Partnership
Our journey together starts with a deep dive into your business goals and challenges. This foundational stage establishes us as your analytics partner, committed to crafting solutions that resonate with your unique business landscape.
Solution Crafting
With a clear understanding of your objectives, we move to develop bespoke analytics strategies. This phase is focused on implementing robust tools and methodologies tailored to provide insights that drive decision-making and growth.
Sustained Support
Our commitment to your success extends beyond project completion. We offer ongoing support and advisory services to help you navigate the dynamic analytics landscape, ensuring your analytical capabilities remains a cornerstone of your strategic toolkit.
Iterative Enhancement
Delivering our initial solution marks the beginning of a cycle of enhancement and fine-tuning. Through active engagement and feedback, we refine our approach, ensuring our analytics solutions are perfectly aligned with your evolving business needs.

Leading brands trust Plytrix with their data.

"Plytrix has been an invaluable partner for our e-commerce business. As a result, we are able to more easily uncover insights on our customer's behaviors and confidently make decisions."
Divyan Selvadurai
Earth Rated - Co-Founder
"Plytrix partnered with us to develop an effective Media Mix Model which has unlocked valuable insights into the performance of our marketing channels, revealing their influence on sales and foot traffic."
Drew Addington
Slumberland - VP of Marketing
Plytrix followed through on commitments, met (and beat) deadlines, documented everything, and delivered a well-thought out and beautifully executed product— whether it be code or dashboards."
Felicia Levy
Unison - Director of Analytics
We’ve helped companies thrive.
75% repeat customer rate
200+ client sprints delivered
50+ data products built
Logos of various health and wellness brands arranged in a circle around the Plytrix logo, representing partnerships and collaboration.